Digital Leadership Education Program
College admissions have dramatically changed in the last few years. As acceptance rates plummet and test-optional schools surge, the competition is fierce, and teens need an edge more than ever! The Brand Up program empowers high school students, parents, and educators to establish a positive narrative and social media presence that can open doors to desired colleges and coveted first jobs. Integral to the conversation is empowering teens with real-world skills like networking, entrepreneurship, interviewing, and empathy.
Best-selling book for high-school students:
Brand Up: The Ultimate Playbook for College & Career Success in the Digital World empowers students with the tools to create a compelling narrative and impactful social media presence that can open doors to desired colleges and coveted first jobs. This book is a treasure trove, packed with 190 pages of exercises, tips templates, and invaluable insights collected from 40+ college admissions officers and educational consultants. This game-changing playbook offers practical advice on excelling in real-world skills, including networking and interviewing, to set students apart from their peers in today's competitive landscape. The book even includes sample thank-you notes suitable for college admission, internship, and job interviews.
A comprehensive teacher's manual accompanies the book, equipping educators with valuable resources, lesson plans, and interactive activities to effectively guide students to uncover their unique strengths, communicate their value, master digital success, and hone essential life skills. The book and manual draw inspiration from the award-winning curriculum that Jason developed and taught at private schools in Florida.
Interactive Training Sessions
Dynamic and interactive training sessions conducted by Stacey Ross Cohen, Jason Shaffer, and other skilled Brand Up facilitators. Sessions are tailored to suit the individual needs of parents, teens, and teachers.
- Students: inspires and empowers students to take control of their personal brand, digital presence, and real-world skills.
- Parents: offers insights into helping prepare and support their children's journey to college and career success.
- Teachers: provide valuable guidance on incorporating personal branding, digital success concepts, and real-world skills into their curricula to foster academic and personal growth.
The pricing for the package varies on the number of participants and level of customization required for the training session. For specific pricing details and to discuss tailoring the offering to meet the needs of your school or organization, please contact Wendi Silverman email@example.com for a personalized quote.
Stacey Ross Cohen: is a best-selling author, TEDx speaker, and marketing professional, Stacey holds a BS in Human Development from Syracuse University, an MBA from Fordham University, and a certificate in Media, Entertainment, & Technology from NYU Leonard Stern School of Business. Stacey has traveled the country educating parents, teachers, and teens on personal branding, digital leadership, and communications.
Jason Shaffer is an innovative educator at Lake Highland Prep School, guiding middle schoolers in entrepreneurship for modern success. Formerly at North Broward Prep, he pioneered the Personal Branding and Digital Communications curriculum, now a national model. Jason's awards include North Broward's Soaring Eagle and Meritas Excellence in Teaching. He earned a BA in History from Florida Atlantic University.
“If you want to succeed in today’s competitive world, then a strong personal brand is an absolute must. That’s where Brand Up comes in. Stacey Cohen distills her decades of experience into a step-by-step guide for achieving college and career success. If you want to excel at networking and entrepreneurship in the classroom and in the boardroom, don’t miss Brand Up!”
“Whether you’re working on college admissions, getting a job, moving into the world of trade or entrepreneurship, or chasing your greatest aspirations, Brand Up is a great guide to help build your personal brand and get an edge over your competition.”
“Like it or not, you will be judged. This book helps you choose from a variety of ways to be sure that you’ll be seen the way you want to be seen.”
“For our under-resourced students, uncertainty for their college and career readiness impedes their future potential. Brand Up provides a step-by-step methodology to tell their stories in a positive, uplifting manner and to empower them to a better future. This book should be in every high school.”
“The pandemic has changed the way we work forever. With the rise of technology and the gig economy, it’s more important than ever to prepare kids for the future. That’s where Brand Up comes in. The book provides students with skills to achieve academic and career success, including goal-setting, building a strong online presence, interviewing, networking, entrepreneurship, and so much more.”
“As a fellow branding expert, as well as an educator and parent of two teenagers, this book could not have come at a more opportune moment. I teach clients and graduate students how crucial it is to define your brand, highlight your superpowers, and differentiate yourself, so you can authentically be YOU. Brand Up champions these very notions! Brand Up instructs and guides our teens and young adults in the importance of thinking strategically while proudly leveraging their skills and unique qualities that make them marketable and successful.”
“Brand Up is an essential guide for any teen who wants to be successful in life. It is clear, relatable, and most importantly, it prepares teens to thrive in the real world. The self-awareness exercises included throughout the book provide an excellent opportunity for readers to reflect on their beliefs and start making positive changes in their thinking. As a mindset coach, I can attest to the power of having a growth mindset in achieving all kinds of goals — not just those that involve college.”
“Brand Up is aligned with our mission to inspire current and future generations of women leaders to start and grow their businesses. Empowering youth with entrepreneurial skills will help more women launch their own businesses, creating a more diverse and innovative workforce. We need more women leaders in the world, and this playbook is a significant step toward making that happen.”
“Essential life skills often not taught in schools. It’s only a matter of time before you will be Googled. High school students, college students, adults. It’s inevitable. This easy-to-read workbook provides actionable strategies to help students learn how to effectively tell their personal story and control their own narrative. These essential skills will help give them an edge in all stages of life. An absolute must read. ”
“To succeed in the modern entrepreneurial age, you NEED to know who you are, showcase your strengths, and authentically tell your story. Brand Up provides valuable insider secrets and tools to help you stand out in a world filled with noise and everyone vying for attention. The personal branding and life skill lessons I gained were essential to my development as a digital entrepreneur.”
“Brand Up is a game changer. It shows teens how to create a brand that will make them stand out from the crowd and get noticed by colleges, employers, coaches, and more. It also provides tools they need to level up essential life skills such as networking and interviewing.”
“We all need to be aware of how we are presenting ourselves to the world, and teens must be intentional about building a positive digital footprint. Whether seeking to go to college, become an influencer, score a dream internship, or start a business, this playbook will get you started on your journey to success. Packed with tips, tricks, and strategies, Brand Up is a must-read for any teen who wants to get ahead in today’s competitive world.”
“This is the book I wish I had growing up and the one I want for my children! Drawing on her unparalleled experiences and insights, Stacey Ross Cohen provides so much more than great advice... she offers a practical, accessible, and empowering ‘how to’ for teens to both imagine and shape their own futures. Brand Up is the ultimate roadmap to flourish in a world of ever-growing complexity and uncertainty.”
“Stacey Ross Cohen is an authority on branding! Learning about personal branding is crucial for entrepreneurs of all ages. The sooner you learn it, the better. Brand Up capitalizes on this concept by focusing on teaching teens the value of branding. A perfect subject to learn for the right age group.”
“Take it from me – don’t judge personal branding until you’ve learned about it and have read this book! Although skeptical when I was required to take a personal brand-ing class in high school (taught by contributor Jason Shaffer), this class was life-changing: it helped me become more self-aware, build a solid online reputation, get accepted into my top choice school, and recently nabbed my dream job. As an artistic person and visual learner, I loved being able to create my ‘digital footprint’ the way I wanted others to see it. Whether applying for a job or college, this book will help you tell your story, find your strengths, and showcase your skills.”
“One of the key factors in workforce preparation is personal branding – being memorable, unique, and standing out. Brand Up does just that. The book’s focus on the high school years will help our potential diverse future workers make a mark in our increasingly connected world. We highly recommend this book to students for their preparation for the workforce.”
“When you apply for a seat at a competitive university or that first job at a hot company, never forget that you are the product and you’re in charge! Stacey shows you how to create a personal brand that stands out from hundreds of other people who simply send in an application.”
“As an educator and a parent, I’m truly grateful for the actionable tools and strategies provided in this engaging book! It isn’t easy making something complex and nuanced this accessible, but Stacey Ross Cohen does this masterfully. An essential read for teens, parents, educators, those who influence our future leaders, and really anyone who wants to untap their limitless potential!”
Colleges should produce well-rounded professionals who, not only receive an education, but have also been taught how to understand life. Consequently, being college-ready is also about having life skills. And that is precisely what sets this book apart! More than ever, kids need to develop skills such as personal branding, networking, and interviewing. It’s not just about having perfect GPAs and test scores. Plus, it’s essential for teens to get a jump start building a positive online presence.”