Brandamentals Digital E-Book

Brandamentals

An excerpt from

by Stacy Ross Cohen
with Jason Shaffer and Alan Katzman

BrandUp: The Ultimate Playbook for College and Career Success incorporates a unique feature known as Brandamentals, which are concise summaries or key takeaways presented at the end of each section. Brandamentals distill the most essential points and lessons from the preceding chapter in the book. The e-book, designed for quick “at-a-glance” reference, contains all 40 Brandamentals from the book and is an invaluable tool to excel in the covered matter.