About Brand Up

The college admissions process has undergone a seismic shift, with test-optional schools on the rise and acceptance rates plummeting. Now, more than ever, teens need to gain a competitive edge. That’s where Brand Up: The Ultimate Playbook for College & Career Success comes in!  This game-changing resource help teens make a bold impression to achieve college and career success.

Best-selling author Stacey Ross Cohen provides a fresh perspective on how teens can shine both online and offline to open doors to desired colleges, scholarships, internships, dream jobs, and more. The book offers a treasure trove of wisdom drawing from educators, entrepreneurs, and students who have built stellar personal brands. In addition, Stacey tapped into the knowledge of over 40 admission officers and educational consultants to uncover what colleges seek in applicants and how to excel in the application process.

With Brand Up as a guide, teens will learn how to:

• Identify and showcase their unique talents and perspectives
• Create a digital portfolio that captivates admission officers and recruiters
• Manage their online presence and leverage social media for academic and career goals
• Develop essential real-world skills including interviewing, goal setting, and networking

Brand Up features exercises, mini-quizzes, writing activities, and a resource section for the college and career journey. Inside, you'll find dedicated chapters on LinkedIn, networking, making a positive impact, and entrepreneurship— all critical skills — and templates such as sample thank-you letters to send to admissions officers and job recruiters. Whether used in a classroom setting or individually, the workbook is structured with bite-sized sections for a user-friendly and enjoyable experience.

There’s no better time than now to get college and career ready. Here’s to Branding Up and a lifetime of success!